Within the core of the Taiwanese “Cycling Belt”, RIDEA was born in 2006 with one goal: to design bicycle components that we would be proud to use on our own bikes. And this is not an easy goal, because we are only proud when we design the most advanced parts
From the very beginning, we knew that the only way to achieve this goal was by doing ourselves as much steps of the process as we could. Therefore, we do almost all stages of the designing, manufacturing, testing and packaging process f... More
